Rapper Kendrick Lamar has continued to see success following his Super Bowl LIX halftime show performance.
On Sunday, as the Kansas City Chiefs went up against the Philadelphia Eagles, Lamar took the stage at the Caesars Superdome in New Orleans alongside guests SZA, Mustard, Serena Williams and Samuel L. Jackson. His set list included many songs from the album GNX, which dropped in November, such as “Squabble Up,” “Luther,” “TV Off” and “Peekaboo.” He also sang older hits, including “HUMBLE.” and “DNA.”
During the 13-minute mashup, fans were treated to “Not Like Us,” Lamar’s Drake diss track and Grammy-winning hit.
Following the event, Lamar topped charts on Apple Music and Spotify.
Kendrick Lamar performing during the Super Bowl LIX halftime show at Caesars Superdome in New Orleans on February 9. Gregory Shamus/Getty Images
Pop Crave, a pop culture account on X, formerly Twitter, wrote, “Kendrick Lamar currently has the #1 album (‘GNX’) and #1 song (‘Not Like Us’) on US Apple Music following the #SuperBowl.”
In a separate message posted hours later, it added, “Kendrick Lamar occupies the top 3 on US Spotify: #1: luther — 2.056M #2: tv off — 1.868M #3: Not Like Us — 1.785M.”
The X account for chartdata.org, a website that tracks updates in music charts, wrote, “Kendrick Lamar’s ‘Not Like Us’ has returned to #1 on US Apple Music following #SuperBowl halftime.” It added in another message, “Kendrick Lamar’s ‘Mr. Morale & The Big Steppers’ re-enters this week’s Billboard 200.”
The NFL’s Instagram account uploaded a slew of clips as the halftime show aired, including one of Lamar rapping “Squabble Up.” At the time of publication, the video had racked up more than 2 million views and more than 142,000 likes. In the video’s comments section, the account for Apple Music posted a raising hands emoji.
Lamar’s X account also received a boost following the halftime show. According to the analytics website Social Blade, the rapper gained 17,504 followers on the platform on Sunday. On Monday morning, another 18,091 people had clicked the “Follow” button.
By contrast, Lamar gained 1,587 followers on Saturday, lost 24 followers on Friday and gained 150 followers on Thursday.
Sunday wasn’t the first time Lamar performed at the Super Bowl. In 2022, the Compton, California, native shared the halftime stage with Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem and more.
Lamar and SZA—whose real name is Solána Imani Rowe—are scheduled to kick off the Grand National Tour in April, visiting 19 stadiums across North America.
Prior to the Super Bowl, SZA had refrained from giving away too many details about the halftime show, telling the Daily News on February 2, “That’s King Kendrick’s performance and that it is all for him to divulge.”
“What I can say is he’s worked really hard on it,” she continued. “And I’m so honored to be a part of it, and I’m so honored to even know him and exist in the same time as someone as brilliant as him.”
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